# Kyle Poyar’s Growth Unhinged

> Growth Unhinged is a newsletter by Kyle Poyar covering B2B GTM, SaaS pricing, and product-led growth (PLG) — read by 90,000+ operators and founders.

This file provides information about Kyle Poyar’s Growth Unhinged to help large language models understand and reference this publication's content.

## Posts
- [How to build an AI brain for your positioning ](https://www.growthunhinged.com/p/ai-brain-for-your-positioning): Inside how founder Melissa Kwan repositioned her entire company with Claude 
- [What's working in B2B GTM in 2026](https://www.growthunhinged.com/p/2026-state-of-b2b-gtm-report): New data from 300 GTM leaders in the 2026 State of B2B GTM report
- [Swag got cool again](https://www.growthunhinged.com/p/swag-got-cool-again): How TBPN, OpenAI, and Palantir turned merch into a status symbol
- [The AI monetization debate shifts again](https://www.growthunhinged.com/p/usage-based-pricing-for-ai): The sentiment is toward usage-based pricing. Here's what that means for you.
- [The 30-day upsell window](https://www.growthunhinged.com/p/the-30-day-upsell-window): Why timing is the hidden force behind upgrades, expansion, and reactivation 
- [Is this the last place to automate?](https://www.growthunhinged.com/p/sales-frameworks-sam-mckenna): Sam McKenna shares her proven sales frameworks and pro-tips
- [The new battleground in GTM](https://www.growthunhinged.com/p/the-new-battleground-in-gtm): GTM now requires both creativity and data
- [Inside 12 months of AI search experiments](https://www.growthunhinged.com/p/hubspot-ai-search-experiments): HubSpot's blog traffic was falling. Here's what they did next.
- [Your playbook for LinkedIn ads that work](https://www.growthunhinged.com/p/linkedin-ad-playbook): Everyone thinks LinkedIn ads are expensive. Here’s how to put them to work.
- [Nobody cares about your new product (sorry)](https://www.growthunhinged.com/p/product-launch-playbook): How Notion, Rippling, and Profound turned product releases into a powerful growth lever
- [What AI agents really think about your pricing](https://www.growthunhinged.com/p/ai-pricing-visibility-data): New data on how well AI agents understand pricing and how to influence them
- [One year as a solopreneur](https://www.growthunhinged.com/p/one-year-as-a-solopreneur): Reflections on turning Growth Unhinged into a full-time job
- [How to use Claude Code as a GTM leader](https://www.growthunhinged.com/p/how-to-use-claude-code-as-a-gtm-leader): Fin CX leader Dee Kapila unpacks her best AI GTM workflows and how Fin’s GTM team became AI-first
- [How the GTM playbook has changed in 2026](https://www.growthunhinged.com/p/b2b-gtm-playbook-for-2026): The must-knows for building and running GTM in 2026
- [Meet your biggest competitor (👋 Claude)](https://www.growthunhinged.com/p/compete-with-claude): We're in the build-versus-buy era. Here's how to win.
- [Why every marketer needs a GitHub](https://www.growthunhinged.com/p/why-every-marketer-needs-a-github): A step-by-step guide to building your GitHub portfolio (and why it makes you more hireable)
- [Pricing used to last 18 months. Now it's down to 6.](https://www.growthunhinged.com/p/saas-pricing-out-of-date): Here's how to tell if your pricing needs to change, plus the Claude skills to do it.
- [How to measure the impact of AI search the right way](https://www.growthunhinged.com/p/how-to-measure-the-impact-of-ai-search-the-right-way): Why traffic is the wrong way to think about AEO, and what to measure instead
- [The AI cost crisis is entirely self-inflicted (and Fable 5 just made it worse)](https://www.growthunhinged.com/p/the-ai-cost-crisis-is-entirely-self-inflicted-and-fable-5-just-made-it-worse): Here’s how to get AI costs in check without killing adoption
- [What AI-native GTM looks like at public company scale](https://www.growthunhinged.com/p/what-ai-native-gtm-looks-like-at-public-company-scale): Inside how monday.com’s AI agents generated millions of dollars in pipeline last quarter
- [Is AI talking about your product in the right way? ](https://www.growthunhinged.com/p/is-ai-talking-about-your-product-in-the-right-way): What Clay, Glean, Rippling, Lovable, and others are doing to influence LLMs about what to say
- [How to build your AI GTM system](https://www.growthunhinged.com/p/how-to-build-your-ai-gtm-system): The missing context layer in your AI GTM stack
- [The Claude skills I use to run Growth Unhinged](https://www.growthunhinged.com/p/the-claude-skills-i-use-to-run-growth-unhinged): How to edit smarter, punch up LinkedIn posts, and rank on Google without losing your voice
- [Startups become what they hunt](https://www.growthunhinged.com/p/startups-become-what-they-hunt): Your first 100 customers will decide your company's fate
- [How to build a modern ABM engine](https://www.growthunhinged.com/p/how-to-build-a-modern-abm-engine): A tactical ABM breakdown with HubSpot, Clay, and Claude
- [Who's actually hiring in GTM right now](https://www.growthunhinged.com/p/who-s-actually-hiring-in-gtm-right-now): The companies selling AI are the ones doubling their SDR headcount
- [The state of B2B monetization in 2026](https://www.growthunhinged.com/p/the-state-of-b2b-monetization-in-2026): I polled 230 B2B software and AI companies to see what’s happening with pricing, packaging, and AI monetization
- [The best AI-native GTM plays you're not running](https://www.growthunhinged.com/p/the-best-ai-native-gtm-plays-you-re-not-running): Automation doesn't have to mean spray-and-pray. Now it doesn't have to mean manual, either. 
- [What’s working right now in AI search](https://www.growthunhinged.com/p/what-s-working-right-now-in-ai-search): How top marketers are generating pipeline from ChatGPT and Claude in 2026
- [How to use Claude for GTM and pricing analysis](https://www.growthunhinged.com/p/claude-skills-gtm-and-pricing): I turned 15 years of GTM expertise into Claude skills you can use